Framesi Milano with three fashion models
Proudlya Framesi® Salon

Italian professional haircare we know, use and genuinely love. Maria is part of the Framesi® team, bringing decades of experience and trusted product knowledge to every recommendation.

Professional haircare at MH Salon 30A

Find your best hair routine.

Beautiful hair should last beyond the salon.

Florida humidity, salt air, heat styling and color services all change what your hair needs at home. We carry and recommend professional haircare to help your salon results last longer.

MADE IN ITALY · PROFESSIONAL SINCE 1945

Meet Framesi®

Founded in Milan, Italy, in 1945, the company grew from the professional hairdressing world. The brand brings together Italian hair fashion, color, treatment and styling—created with salon expertise and made for beautiful hair beyond the chair.

The products are now available through salons and select retail and online sellers. At MH Salon 30A, you can see the products in person, feel how they perform in your hair and get a personalized recommendation from a stylist who works with the line.

Meet the Framesi lines

Each line has its own purpose. Get familiar with the products, then use the guide below when you want details about a specific formula.

Morphosis products at MH Salon 30A
Hair + scalp care

Morphosis

Targeted treatment for repair, moisture, curls, shine and scalp balance. This is the line to explore when hair or scalp needs more than basic maintenance.

Choose it for: damage, dryness, fragile hair, curls, scalp balance and seasonal resets.

Targeted treatmentHair + scalpSalon-level care
Color Lover products at MH Salon 30A
Color care

Color Lover

Color-safe cleansing, conditioning, treatments and styling support created to help salon color stay vibrant, soft and glossy between appointments.

Choose it for: blonde, brunette, red, vivid or highlighted hair that fades, feels dry or needs extra protection.

Protect vibrancyColor-safe careSoftness + shine
The complete Framesi FOR-ME styling line
Style + finish

FOR-ME

A numbered styling system for volume, curls, smoothing, texture, hold and shine. The categories make it easier to build a routine without guessing what each product does.

Choose it for: Florida humidity, polished blowouts, touchable curls, beach texture, lasting shape and flexible hold.

Easy number systemHeat + UV supportStyle without stiffness
Barber Gen products at MH Salon 30A
Men's grooming

Barber Gen

A complete professional grooming line for hair, scalp, beard and shave care. It keeps everyday routines simple while still giving a clean, intentional finish.

Choose it for: daily cleansing, scalp care, beard conditioning, styling, precise shaving and uncomplicated routines.

Hair + scalpBeard + shaveClean professional finish

CLIENT + STYLIST REFERENCE

Product guide

Search by product name or hair need. Tap any product for the helpful details—without reading a wall of text.

Key ingredients + formula are simplified for quick reference. Ingredient lists can change; the product packaging is always the final source for allergy or sensitivity checks.

What does your hair need?

Start with your goal, then see which Framesi collection has an option for you. Your stylist will help narrow it down to the right routine.

Protect my color

Keep color looking rich, glossy and fresh between appointments.

Morphosis Color Protect Color Lover Diamond Strong, Dynamic Blonde or Dynamic Brunette

Repair damaged or fragile hair

For roughness, breakage, chemical stress or hair that has lost strength.

Morphosis Restructure, Repair or Ultimate Care Color Lover Hair Repair Foam

Add moisture and control frizz

Bring softness and manageability back to dry, thirsty or unruly hair.

Morphosis Sublimis Oil Color Lover Moisture Rich, Stop Frizz or Smooth Shine FOR-ME Smooth Me Serum

Define and refresh curls

Support touchable definition, hydration and bounce without crunchy stiffness.

Morphosis Curl Soul Color Lover Curl Define FOR-ME Elevate Me, Wake Me Up or Define Me

Balance my scalp

Choose care for buildup, sensitivity, excess oil or a scalp that needs a reset.

Morphosis Scalp Cleansing, Scalp Destress, Purifying or Reinforcing Barber Gen Fortifying care

Add volume and body

Make fine or flat hair feel fuller while keeping it light and movable.

Morphosis Densifying Color Lover Volume Boost FOR-ME Give Me Body Barber Gen Volumizing Lotion

Protect hair from sun and beach days

Cleanse, condition and protect hair exposed to sun, salt water and pool days.

Morphosis SUN Hair & Body Wash, Hydrating Conditioner and Protective Leave-In FOR-ME Bring Me to the Beach

Care for extensions

Use gentle products designed to cleanse, condition and maintain extension hair.

Morphosis Love Extension Shampoo and Conditioner

Create hold, texture or shine

Finish a blowout, build beachy texture or add hold without guesswork.

FOR-ME Shape Me, Shine Me Brightly, Hold & Brush Me, Hold Me Firmly or Matt Me Strongly Barber Gen Paste or Pomade

Build a simple men’s grooming routine

Professional hair, scalp, beard and shave care without an overcrowded shelf.

Barber Gen cleansing, fortifying, styling, beard and shaving products

Morphosis

Hair and scalp treatment

Balance ShampooBalance Shampoooil-prone scalp and roots that feel heavy quickly+

What it doesGently cleanses while helping restore a fresher, more balanced scalp feel.

Key ingredients + formulaLemon peel oil and lemon extract are featured in the balancing formula.

How to useMassage into wet scalp and hair, rinse thoroughly and repeat only if needed.

Densifying ShampooDensifying Shampoofine, thinning or low-density hair+

What it doesCleanses while helping hair feel fuller, supported and more substantial.

Key ingredients + formulaFeatures apple-derived ingredients in a scalp-focused densifying formula.

How to useMassage into wet scalp and hair, rinse, then follow with the recommended densifying treatment.

Restructure Hair Beauty ElixirRestructure Hair Beauty Elixirvery damaged, porous or chemically stressed hair+

What it doesAn intensive five-minute mask that restores softness, strength, shine and manageability.

Key ingredients + formulaFermented rice extract, vegetable peptides, phyto-collagen and hyaluronic acid.

How to useApply after shampooing, distribute through lengths, leave on for five minutes and rinse.

Restructure Molecular BoosterRestructure Molecular Boosterfragile, breakage-prone, chemically or heat-stressed hair+

What it doesA weightless leave-in serum for scalp and hair that helps strengthen, detangle, add body and reduce breakage without buildup.

Key ingredients + formulaUpcycled milk-thistle peptide complex, hyper-fermented rice water, plant collagen, arginine and inositol. Silicone-free, vegan and color-safe.

How to useWork a small amount through damp or dry hair and scalp. Leave in; do not rinse.

Scalp ExfoliateScalp Exfoliatebuildup, flakes, excess oil or a scalp reset+

What it doesA periodic scalp treatment that lifts buildup, dead skin and excess sebum while refreshing the scalp.

Key ingredients + formulaFermented arnica, vitamin B12, kiwi seeds, coffee seed extract, apple pulp, menthol, zinc PCA and shea butter.

How to useApply section by section to the scalp before shampooing, massage gently, then rinse and shampoo as directed.

Color Protect ShampooColor Protect Shampoocolor-treated hair, fading and dullness+

What it doesGently cleanses and conditions while helping preserve color, softness and shine.

Key ingredients + formulaColor-care technology; formula details vary by product.

How to useUse as your regular shampoo and conditioner after color services.

Color Protect ConditionerColor Protect Conditionercolor-treated hair, fading and dullness+

What it doesGently cleanses and conditions while helping preserve color, softness and shine.

Key ingredients + formulaColor-care technology; formula details vary by product.

How to useUse as your regular shampoo and conditioner after color services.

Reinforcing ShampooReinforcing Shampooweak, fragile or thinning-feeling hair+

What it doesCleanses while supporting a stronger, more resilient feel.

Key ingredients + formulaStrengthening-focused treatment formula.

How to useMassage into wet scalp and hair, rinse, then follow with the recommended treatment.

Restructure ShampooRestructure Shampoochemically stressed, porous or brittle hair+

What it doesHelps improve the feel of damaged hair and restore softness and manageability.

Key ingredients + formulaRestructuring and conditioning actives for compromised hair.

How to useUse together as a repair-focused wash routine.

Restructure ConditionerRestructure Conditionerchemically stressed, porous or brittle hair+

What it doesHelps improve the feel of damaged hair and restore softness and manageability.

Key ingredients + formulaRestructuring and conditioning actives for compromised hair.

How to useUse together as a repair-focused wash routine.

Repair ShampooRepair Shampoodry, rough or frequently heat-styled hair+

What it doesAdds nourishment and helps hair feel smoother, softer and less stressed.

Key ingredients + formulaNourishing repair-focused formula.

How to useShampoo, condition through mids and ends, then rinse thoroughly.

Repair ConditionerRepair Conditionerdry, rough or frequently heat-styled hair+

What it doesAdds nourishment and helps hair feel smoother, softer and less stressed.

Key ingredients + formulaNourishing repair-focused formula.

How to useShampoo, condition through mids and ends, then rinse thoroughly.

Sublimis Oil ShampooSublimis Oil Shampoovery dry, coarse, frizzy or dull hair+

What it doesProvides rich nourishment, softness and shine without making the routine complicated.

Key ingredients + formulaOil-rich conditioning care.

How to useChoose the shampoo and conditioner, then add the serum, emulsion or treatment as needed.

Sublimis Oil ConditionerSublimis Oil Conditionervery dry, coarse, frizzy or dull hair+

What it doesProvides rich nourishment, softness and shine without making the routine complicated.

Key ingredients + formulaOil-rich conditioning care.

How to useChoose the shampoo and conditioner, then add the serum, emulsion or treatment as needed.

Sublimis Oil SerumSublimis Oil Serumvery dry, coarse, frizzy or dull hair+

What it doesProvides rich nourishment, softness and shine without making the routine complicated.

Key ingredients + formulaOil-rich conditioning care.

How to useChoose the shampoo and conditioner, then add the serum, emulsion or treatment as needed.

Scalp CleansingScalp Cleansingoil, buildup or a scalp that needs a reset+

What it doesDeep-cleans the scalp and removes excess residue so hair feels fresher.

Key ingredients + formulaScalp-cleansing treatment formula.

How to useMassage into the scalp carefully, rinse well and use as recommended by your stylist.

Scalp DestressScalp Destresssensitive, uncomfortable or stressed scalp+

What it doesOffers gentler cleansing and soothing care for a scalp that needs comfort.

Key ingredients + formulaScalp-comfort formula; the serum adds targeted leave-in care.

How to useUse the shampoo, then apply serum directly where your stylist recommends.

Purifying ShampooPurifying Shampooflakes, recurring buildup or scalp imbalance+

What it doesPurifies the scalp and refreshes the root area.

Key ingredients + formulaPurifying treatment formula.

How to useUse on the scalp as directed; alternate with your regular shampoo if recommended.

Curl Soul ShampooCurl Soul Shampoowavy, curly or coily texture needing hydration+

What it doesCleanses, conditions and supports soft, defined curls with leave-in moisture and bounce.

Key ingredients + formulaCurl-focused conditioning and styling care.

How to useBegin with shampoo and conditioner; layer the mousse or hydrating serum on damp hair.

Curl Soul ConditionerCurl Soul Conditionerwavy, curly or coily texture needing hydration+

What it doesCleanses, conditions and supports soft, defined curls with leave-in moisture and bounce.

Key ingredients + formulaCurl-focused conditioning and styling care.

How to useBegin with shampoo and conditioner; layer the mousse or hydrating serum on damp hair.

Love Extension ShampooLove Extension Shampoohuman-hair extensions+

What it doesGently cleanses and conditions extension hair while supporting softness and manageability.

Key ingredients + formulaExtension-focused care.

How to useKeep conditioner away from attachment points unless your extension specialist directs otherwise.

Love Extension ConditionerLove Extension Conditionerhuman-hair extensions+

What it doesGently cleanses and conditions extension hair while supporting softness and manageability.

Key ingredients + formulaExtension-focused care.

How to useKeep conditioner away from attachment points unless your extension specialist directs otherwise.

Ultimate Care ShampooUltimate Care Shampooseverely stressed hair or an intensive salon reset+

What it doesA multi-step intensive system designed to improve hair’s condition and feel.

Key ingredients + formulaProfessional three-step care with Shampoo, Maximizer and Treatment.

How to useUse the home-care products as directed; ask your stylist about the complete salon treatment.

Ultimate Care MaximizerUltimate Care Maximizerseverely stressed hair or an intensive salon reset+

What it doesA multi-step intensive system designed to improve hair’s condition and feel.

Key ingredients + formulaProfessional three-step care with Shampoo, Maximizer and Treatment.

How to useUse the home-care products as directed; ask your stylist about the complete salon treatment.

Ultimate Care TreatmentUltimate Care Treatmentseverely stressed hair or an intensive salon reset+

What it doesA multi-step intensive system designed to improve hair’s condition and feel.

Key ingredients + formulaProfessional three-step care with Shampoo, Maximizer and Treatment.

How to useUse the home-care products as directed; ask your stylist about the complete salon treatment.

SUN Hair & Body WashSUN Hair & Body Washsun, salt water, chlorine and beach days+

What it doesCleanses hair and body, replenishes moisture and adds leave-in protection.

Key ingredients + formulaSummer-care formulas designed for exposed hair.

How to useUse after swimming; follow with conditioner and protective leave-in.

SUN Hydrating ConditionerSUN Hydrating Conditionersun, salt water, chlorine and beach days+

What it doesCleanses hair and body, replenishes moisture and adds leave-in protection.

Key ingredients + formulaSummer-care formulas designed for exposed hair.

How to useUse after swimming; follow with conditioner and protective leave-in.

SUN Protective Spray & Leave-InSUN Protective Spray & Leave-Insun, salt water, chlorine and beach days+

What it doesCleanses hair and body, replenishes moisture and adds leave-in protection.

Key ingredients + formulaSummer-care formulas designed for exposed hair.

How to useUse after swimming; follow with conditioner and protective leave-in.

Color Lover

Color-safe cleansing, conditioning and specialty care

Primer 11Primer 11detangling, protection and easier styling+

What it doesMulti-benefit leave-in primers that prepare damp hair for styling while improving manageability.

Key ingredients + formulaColor-safe conditioning and protective leave-in care.

How to useMist through clean damp hair, comb through and style. Choose Intense when richer conditioning is needed.

Primer 11 IntensePrimer 11 Intensedetangling, protection and easier styling+

What it doesMulti-benefit leave-in primers that prepare damp hair for styling while improving manageability.

Key ingredients + formulaColor-safe conditioning and protective leave-in care.

How to useMist through clean damp hair, comb through and style. Choose Intense when richer conditioning is needed.

Progressively StrongProgressively Strongrepeated damage, breakage and styling stress+

What it doesUses a progressive approach to help protect the cuticle, reduce moisture loss and improve hair’s condition with repeated use.

Key ingredients + formulaAdvanced strengthening care that is designed not to coat hair or dull color.

How to useMist through damp hair as directed, then style. Repeated use builds the benefit.

Hair Straightening SerumHair Straightening Seruminstant smoothing and a straighter finish+

What it doesAdds immediate smoothing support and helps create a sleeker, more controlled finish.

Key ingredients + formulaColor-safe instant smoothing serum.

How to useApply sparingly through damp hair before blow-drying smooth.

Curl PuddingCurl Puddingdefinition, softness and refreshed curls+

What it doesCurl Pudding defines and separates while adding moisture; Bounce helps revive curl movement and shape.

Key ingredients + formulaCurl-focused conditioning and styling formulas.

How to useApply Curl Pudding to damp hair for definition; use Bounce to refresh and reshape as needed.

BounceBouncedefinition, softness and refreshed curls+

What it doesCurl Pudding defines and separates while adding moisture; Bounce helps revive curl movement and shape.

Key ingredients + formulaCurl-focused conditioning and styling formulas.

How to useApply Curl Pudding to damp hair for definition; use Bounce to refresh and reshape as needed.

Blow It BigBlow It Bigfuller blowouts and root lift+

What it doesAdds body through the lengths while targeting lift where fine hair tends to fall flat.

Key ingredients + formulaColor-safe volumizing styling support.

How to useApply to damp hair, concentrating Raise the Roots near the root area before blow-drying.

Raise the RootsRaise the Rootsfuller blowouts and root lift+

What it doesAdds body through the lengths while targeting lift where fine hair tends to fall flat.

Key ingredients + formulaColor-safe volumizing styling support.

How to useApply to damp hair, concentrating Raise the Roots near the root area before blow-drying.

Flash DryFlash Dryfaster blow-drying and lightweight styling prep+

What it doesHelps reduce drying time while preparing hair for a smoother styling routine.

Key ingredients + formulaLightweight color-safe blow-dry support.

How to useMist through towel-dried hair before blow-drying.

Design Fix & Flex Hair SprayDesign Fix & Flex Hair Spraybrushable strong hold and lasting style+

What it doesA fast-drying, ultra-fine spray with workable strong hold that can be layered without freezing the style.

Key ingredients + formulaColor-conscious flexible hold technology.

How to useSpray 8–12 inches from dry hair; layer for stronger control or spray onto a brush for polishing.

Moisture Rich ShampooMoisture Rich Shampoodry, color-treated hair+

What it doesDrenches dry hair in lightweight moisture and helps restore softness and radiance.

Key ingredients + formulaQuinoa, aloe vera, vitamins and shea butter; sulfate-, paraben-, gluten-, DEA- and sodium-chloride-free.

How to useMassage shampoo into wet hair, rinse and follow with conditioner or masque.

Moisture Rich ConditionerMoisture Rich Conditionerdry, color-treated hair+

What it doesDrenches dry hair in lightweight moisture and helps restore softness and radiance.

Key ingredients + formulaQuinoa, aloe vera, vitamins and shea butter; sulfate-, paraben-, gluten-, DEA- and sodium-chloride-free.

How to useMassage shampoo into wet hair, rinse and follow with conditioner or masque.

Moisture Rich MasqueMoisture Rich Masquedry, color-treated hair+

What it doesDrenches dry hair in lightweight moisture and helps restore softness and radiance.

Key ingredients + formulaQuinoa, aloe vera, vitamins and shea butter; sulfate-, paraben-, gluten-, DEA- and sodium-chloride-free.

How to useMassage shampoo into wet hair, rinse and follow with conditioner or masque.

Diamond Strong ShampooDiamond Strong Shampoofragile, color-treated hair+

What it doesHelps strengthen and condition while supporting longer-lasting color.

Key ingredients + formulaColor-safe strengthening care.

How to useUse the shampoo and conditioner together as your regular routine.

Diamond Strong ConditionerDiamond Strong Conditionerfragile, color-treated hair+

What it doesHelps strengthen and condition while supporting longer-lasting color.

Key ingredients + formulaColor-safe strengthening care.

How to useUse the shampoo and conditioner together as your regular routine.

Dynamic Blonde ShampooDynamic Blonde Shampooblonde, silver or highlighted hair with yellow tones+

What it doesViolet toning care helps neutralize warmth and keep blonde looking bright.

Key ingredients + formulaColor-correcting violet pigments with conditioning care.

How to useUse as recommended; leave-on time affects toning, so ask your stylist first.

Dynamic Blonde ConditionerDynamic Blonde Conditionerblonde, silver or highlighted hair with yellow tones+

What it doesViolet toning care helps neutralize warmth and keep blonde looking bright.

Key ingredients + formulaColor-correcting violet pigments with conditioning care.

How to useUse as recommended; leave-on time affects toning, so ask your stylist first.

Dynamic Blonde SerumDynamic Blonde Serumblonde, silver or highlighted hair with yellow tones+

What it doesViolet toning care helps neutralize warmth and keep blonde looking bright.

Key ingredients + formulaColor-correcting violet pigments with conditioning care.

How to useUse as recommended; leave-on time affects toning, so ask your stylist first.

Dynamic BrunetteDynamic Brunettebrunette hair with unwanted warm or brassy tones+

What it doesBlue-green toning helps brunette color look cooler, richer and more refined.

Key ingredients + formulaBlue-green spirulina, quinoa and conditioning agents.

How to useUse periodically, not blindly every wash; your stylist can set the right frequency.

Volume Boost ShampooVolume Boost Shampoofine, flat or limp color-treated hair+

What it doesAdds lightweight body and fullness without piling on heaviness.

Key ingredients + formulaColor-safe volumizing care.

How to useUse the shampoo and conditioner, then style for lift at the root.

Volume Boost ConditionerVolume Boost Conditionerfine, flat or limp color-treated hair+

What it doesAdds lightweight body and fullness without piling on heaviness.

Key ingredients + formulaColor-safe volumizing care.

How to useUse the shampoo and conditioner, then style for lift at the root.

Curl Define ShampooCurl Define Shampoocolor-treated curls needing moisture and definition+

What it doesHelps curls feel conditioned, controlled and easier to define.

Key ingredients + formulaColor-safe curl care.

How to useUse as a cleansing and conditioning base before curl styling products.

Curl Define ConditionerCurl Define Conditionercolor-treated curls needing moisture and definition+

What it doesHelps curls feel conditioned, controlled and easier to define.

Key ingredients + formulaColor-safe curl care.

How to useUse as a cleansing and conditioning base before curl styling products.

Smooth Shine ShampooSmooth Shine Shampoocoarse, frizzy or hard-to-smooth hair+

What it doesImproves smoothness, softness and shine for a more polished finish.

Key ingredients + formulaColor-safe smoothing care.

How to useShampoo and condition, then layer your stylist’s recommended smoothing product.

Smooth Shine ConditionerSmooth Shine Conditionercoarse, frizzy or hard-to-smooth hair+

What it doesImproves smoothness, softness and shine for a more polished finish.

Key ingredients + formulaColor-safe smoothing care.

How to useShampoo and condition, then layer your stylist’s recommended smoothing product.

Stop FrizzStop Frizzhumidity, flyaways and dry ends+

What it doesBalances moisture, helps repair split-looking ends and improves frizz control.

Key ingredients + formulaMoisture-balancing color-safe formula.

How to useApply a small amount where frizz needs control; avoid overloading fine hair.

Hair Repair FoamHair Repair Foamdamaged hair needing lightweight leave-in care+

What it doesA leave-in foam that helps hair feel repaired, conditioned and manageable.

Key ingredients + formulaLightweight conditioning repair formula.

How to useWork through clean damp hair and do not rinse before styling.

Progressively SmoothProgressively Smoothpersistent frizz and hair that needs easier smoothing+

What it doesBuilds a progressively smoother, less-frizzy result with repeated use.

Key ingredients + formulaAdvanced take-home smoothing technology; Color Lover formulas are sulfate-, paraben-, gluten-, DEA- and sodium-chloride-free.

How to useApply as directed before blow-drying; repeated use increases the smoothing effect.

FOR-ME

Styling and finishing

119 Shine Me Brightly Super Coat119 Shine Me Brightly Super Coathumidity protection and glossy blowouts+

What it doesHelps create a smooth, shiny finish and defend the style from humidity.

Key ingredients + formulaFOR-ME styling technology with wakame algae extract.

How to useApply to damp hair, then blow-dry with tension for the sleekest result.

218 Smooth Me Serum218 Smooth Me Serumfrizz, rough ends and polished finishes+

What it doesAdds slip, smoothness and shine while helping control flyaways.

Key ingredients + formulaWakame algae extract within the FOR-ME styling system.

How to useStart with a small amount through mids and ends; add more only if needed.

222 Shape Me Glaze222 Shape Me Glazeflexible shape, definition and styling control+

What it doesCreates touchable structure and shape without a stiff finish.

Key ingredients + formulaWakame algae extract and flexible styling polymers.

How to useDistribute through damp hair, shape and dry.

223 Bring Me to the Beach Salt Spray223 Bring Me to the Beach Salt Spraybeachy texture and undone waves+

What it doesAdds texture, separation and a lived-in beach finish.

Key ingredients + formulaWakame algae extract with texturizing salt-spray technology.

How to useMist through damp or dry hair, scrunch and air-dry or diffuse.

227 Wake Me Up Curl Spray227 Wake Me Up Curl Spraysecond-day curls and waves+

What it doesRefreshes curl pattern, moisture and bounce between wash days.

Key ingredients + formulaWakame algae extract in a curl-refreshing spray.

How to useMist lightly, scrunch and reshape curls; do not soak the hair.

308 Elevate Me Curl Cream308 Elevate Me Curl Creamsoft curl definition and frizz control+

What it doesEncourages hydrated, touchable curls with shape and movement.

Key ingredients + formulaWakame algae extract with curl-defining conditioning agents.

How to useApply through damp hair, scrunch and diffuse or air-dry.

401 Give Me Body Mousse401 Give Me Body Moussevolume, body and blow-dry support+

What it doesBuilds airy fullness and helps the style hold its shape.

Key ingredients + formulaWakame algae extract with volumizing mousse technology.

How to useShake, dispense into hands and distribute through damp hair before drying.

406 Hold & Brush Me Hair Spray406 Hold & Brush Me Hair Spraybrushable control and flexible hold+

What it doesSets the style while keeping it movable and brushable.

Key ingredients + formulaWakame algae extract with flexible-hold resins.

How to useMist from a distance in light layers; brush through when needed.

411 Define Me Gel411 Define Me Gelcurl definition or stronger wet styling control+

What it doesAdds definition and control with a cleaner, more structured finish.

Key ingredients + formulaWakame algae extract with styling polymers.

How to useWork evenly through damp hair, then shape and dry.

515 Matt Me Strongly Paste515 Matt Me Strongly Pasteshort styles and matte texture+

What it doesCreates strong definition and separation with a matte finish.

Key ingredients + formulaWakame algae extract in a strong-hold paste.

How to useWarm a tiny amount between palms and work through dry hair.

607 Hold Me Firmly Hair Spray607 Hold Me Firmly Hair Sprayfirm, lasting hold+

What it doesLocks in finished styles when stronger control is needed.

Key ingredients + formulaWakame algae extract with firm-hold resins.

How to useMist over the finished style from a distance; layer rather than overspray.

Barber Gen

Hair, beard, scalp and shave care

Fortifying ShampooFortifying Shampoofine, weaker-feeling men’s hair+

What it doesCleanses while helping hair feel revitalized, stronger and fuller.

Key ingredients + formulaFortifying care formulated for finer, weaker hair.

How to useMassage into wet scalp and hair, then rinse thoroughly.

Rebalancing Scalp ShampooRebalancing Scalp Shampoooil, buildup or scalp imbalance+

What it doesRefreshes and rebalances the scalp for a cleaner, lighter feel.

Key ingredients + formulaScalp-balancing cleansing formula.

How to useFocus on the scalp, massage gently and rinse well.

Hair & Beard Natural CleanserHair & Beard Natural Cleansera streamlined hair-and-beard wash+

What it doesCleanses both hair and facial hair without requiring separate bottles.

Key ingredients + formulaMultipurpose grooming cleanser.

How to useLather through wet hair and beard, then rinse thoroughly.

Hair & Beard Natural BalmHair & Beard Natural Balmconditioning hair and beard+

What it doesSoftens, conditions and improves manageability for hair and facial hair.

Key ingredients + formulaMultipurpose conditioning balm.

How to useApply where softness is needed, allow to condition, then rinse as directed.

Beard OilBeard Oildry, coarse or unruly beards+

What it doesSoftens facial hair, adds grooming control and helps the beard look polished.

Key ingredients + formulaNourishing oil blend.

How to useWarm a few drops between palms and work through the beard and ends.

Leave-In Conditioning SprayLeave-In Conditioning Spraydryness, tangles and daily manageability+

What it doesAdds lightweight conditioning and makes grooming easier.

Key ingredients + formulaLeave-in conditioning agents.

How to useMist lightly on damp hair and comb through; do not rinse.

Volumizing LotionVolumizing Lotionfine hair needing natural fullness+

What it doesCreates bouncy texture and lasting natural volume so hair appears thicker and lighter.

Key ingredients + formulaLightweight volumizing spray technology.

How to useSpray through damp hair and style for lift.

PastePastestrong control with a natural satin finish+

What it doesControls and defines the hairstyle without a high-gloss look.

Key ingredients + formulaStrong-hold paste formula.

How to useWarm a small amount between hands and work through dry or slightly damp hair.

Opaque PomadeOpaque Pomadedefined styles with a more controlled finish+

What it doesAdds separation, control and a polished barbered finish.

Key ingredients + formulaPomade styling base.

How to useUse sparingly on dry hair, adding more only where needed.

Shaving GelShaving Gelprecise beard lines and touch-ups+

What it doesClear gel makes it easier to see and define beard contours while shaving.

Key ingredients + formulaGlycerin, panthenol, allantoin, argan oil and sweet almond oil.

How to useApply to the area, shave carefully and remove residue with a damp cloth.

Shaving FoamShaving Foamcomfortable full-face shaving+

What it doesCreates cushion and glide for a smoother traditional shave.

Key ingredients + formulaSkin-comfort shaving formula.

How to useApply evenly, shave and rinse or remove residue as directed.

After Shave CreamAfter Shave Creampost-shave comfort+

What it doesHelps soothe and condition skin after shaving.

Key ingredients + formulaPost-shave conditioning formula.

How to useApply a small amount to clean, freshly shaved skin.

Ice TonicIce Tonica fresh scalp and grooming finish+

What it doesRefreshes and tones for a clean, invigorating feel.

Key ingredients + formulaCooling tonic formula.

How to useApply sparingly as directed by your barber or stylist.

Not sure what to choose?

Ask your stylist. We’ll recommend the smallest routine that does the job, and we can help find or order a specific product from the line.

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